Monthly Archives: May 2018

Choosing Wedding Entertainment

So you’ve just got engaged! It’s now time for the excitement to begin. You’ve got a wedding to plan! At this point you’ve probably got a lot of questions running through your mind. Where do you begin? What questions should I ask vendors? Where am I going to get the money? Wait, how much money are we talking about? On the contrary to what most couples believe, wedding planning can actually be fun. With proper planning and allocated time to complete it you can create your truly unique and exciting Chicago Wedding reception.

When it comes to the entertainment portion of your reception this should be treated with care as with all your other very important wedding details. The entertainment seems to be one of, if not the most important components to a reception. Sure, the food, decorations, and socialization are very important but without entertainment, these events would take on an entirely different personality.

For affairs that are focuses around the entertainment, or at least ones where it is responsible for a major role in the success or failure of the event, some serious considerations must be taken when hiring the right entertainment.

Will you find the right entertainment by hiring the one that answers the phone first or the one that has the lowest price or would you select one just because they live in your hometown? These are actually several things you should consider before selecting your entertainer:

  1. Is the entertainer experienced in providing services for your event type? This question can’t just be answered in a yes or no question either. You’ll want someone who knows the ropes. How much experience do you want your entertainer to have? Consider getting a list of references from previous clients.
  2. Who will actually be the entertainer at your event? Often times with larger multi-operational companies you won’t actually know who your entertainer is until that night. Is this something you’re willing to accept? Always ask this question when shopping for entertainment and make sure it’s laid out clear and concise in your contract.
  3. What type of equipment do you deserve to have at your event? Imagine not being able to understand announcements or even worse hearing a hiss or buzz during your event. Imagine having part of your beautifully decorated event contain an eyesore of wires and beat up equipment. Another important face is just because an entertainer charges top dollar doesn’t always mean they’ll bring top dollar equipment to your event. Getting a picture of their setup is a must!
  4. What additional services are included other than just playing music? Will you need a master of ceremonies (emcee) at your event, a coordinator, or even someone to interact and participate with your crowd? Is your entertainer willing to step up to the plate and deliver those services? These can be important things to ask before your event. You’d hate to hire an entertainer who can’t entertain.
  5. Is your entertainer and elegant public speaker? Do they speak in complete sentences without stuttering and using um and uh? Public speaking is said to be one of the number one fears in the United States. If someone isn’t good at speaking in person odds are they won’t be able to speak in front of your crowd. This is a very important aspect of the entertainer can be over looked.
  6. Is backup equipment provided and immediately available? As you know all electronics are man-made and with all man-made products they can fail. So it’s important that your entertainer have not only backup equipment but also a backup plan. Ask your entertainer for their backup plan.
  7. What happens if the entertainer is ill or otherwise cannot attend your event? These details should be laid out in a written contract form with EVERY service provider. Always lay these things out prior to your event to prevent any situations later on.
  8. Is your entertainer insured? Every legitimate business has insurance. This may not seem important upfront, but heaven forbid something were to happen at your event. Are you willing to hire an entertainer without it? Ask your entertainer for his proof of property AND liability insurance.
  9. Are there any hidden additional charges or expected necessities from your entertainer? For example, are you required to pay a service charge for stairs at the reception hall? Or are you required to pay for their dinner? Will they need to take smoke breaks? If you’re entertainer doesn’t cover these issues in their sales pitch perhaps you should ask them.
  10. How much input will you be able to give on your music selection? This can also be a very important question when you’re shopping for entertainment. Everyone has their own tastes and preferences when it comes to music. Will your entertainer be able to cater to those tastes or will they stick to their own routine. Also does your entertainer offer online music planning?

With so much riding on the success of your event your entertainment should never be over looked. There should be several factors that come into play rather than just price when shopping for your wedding entertainment. Don’t ever be afraid to ask questions as the entertainment will have a direct impact on the entire success of your reception.

Corporate Event Entertainment

There are a lot of choices to make when it comes to corporate event entertainment. Not only do you have to decide on when and where to have the event, but then you have to decide on what type of entertainment and determine who it is in your crowd that you are trying to entertain. Of course if it is a corporate event you are looking for clean entertainment but is this a family event or are you just hosting the employees of your corporation. Either way a significant amount is riding on this event because a flaw would make the corporation look bad.

Plan to spend a little more on your corporate event entertainment then you would say for a wedding or for a friendly get together. As unfortunate as it may sound, the clean entertainment costs a little more. To get a corporate entertainer you need someone with at least 30 minutes to an hour full of material that he can keep the crowd entertained and not offend someone. Think about how hard this would be in a diverse crowd.

You do not necessarily have to go with a comedian, which is sometimes the first type of entertainment that corporate events sponsor. There are other mediums such as jugglers and magicians but even they border on the humorous if they are any good. With the combined talent of juggling and comedy you may be on the verge of a more expensive bill.

Then if you have decided that this corporate event entertainment not only needs to entertain the adults in the room but also you have made it a family event, then there is yet another dimension to the entertainment and possibly the price tag. It would be great to sponsor an event where the entire corporate family as well as the family at home. At this point you may be adding more then a magician or a comedian but someone with his own bag of tricks, so to speak, with a lot of accoutrements to entertain the crowd.

Finding just the right corporate event entertainment can be a bit tricky but set up your guidelines before you approach an outside business to handle the booking of this engagement. Most professional entertainers are booked through an agency and they will have the expertise to guide you in the right area after you have decided on what type of entertaining you plan to do.

Entertainment Promotions Increase Brand Exposure

Entertainment promotions provide your company with a powerful platform from which you can harness your audience’s unquenchable desire for digital entertainment. New movies continue to draw enormous crowds. Rising music artists continue to grab the entertainment spotlight. Custom promotions can be designed to deliver digital incentives that leverage the popularity of Hollywood blockbusters, music artists, high-profile television programs, and video games. Your target market is already exposed to these entertainment channels. Entertainment promotions give you a unique opportunity to tap into those channels.

A growing number of companies are launching entertainment promotions as a cost-effective strategy for reaching their target audience. You can do the same.

In this article, we’ll describe the most popular entertainment promotions and explain how you can leverage them. We’ll also take a closer look at creating custom promotions with specific digital content that delivers a memorable interactive experience to consumers. Lastly, we’ll explain how radio promotions and entertainment promotions can dovetail with one another to build promotional momentum and connect with your audience.

Types Of Entertainment Promotions At Your Fingertips

Consider the entertainment channels to which your audience connects. Then, think about the enormous breadth of content they consume through those channels. Each highly-anticipated movie, prominent music artist, and popular television show gives your company an opportunity to connect with viewers and fans. Entertainment promotions deliver digital content that builds upon the popularity and anticipation surrounding these entertainment outlets.

For example, your company can offer music downloads that target fans of an artist who is launching a high-profile tour. Or, you can offer skins, images, videos, and similar digital incentives to ride the wave of anticipation behind an upcoming movie. Each year, blockbuster video games are released that capture that market segment by storm. You can launch entertainment promotions that cater specifically to that market.

How Brand Promotions Leverage Your Brand Identity

All companies have a brand identity. The problem is, most squander it; they rarely leverage their brands effectively to promote their products and build market awareness. Brand promotions integrate core elements of your brand into digital entertainment incentives. When consumers download images, videos, music, and other digital content that share a link with your products, the experience strengthens your brand in their minds. It engages them through a promotional channel that encourages them to purchase your products. By associating your brand with popular entertainment incentives, you’ll also enjoy increased customer loyalty.

Entertainment Promotions: Creating Custom Promotions For Your Company

One of the unique strengths of an entertainment promotion is flexibility in design. They can be customized to fit a refined approach. This is critical because your target market is entirely different than others. The connection you enjoy with your audience is unique.

Custom promotions give you an opportunity to deliver digital incentives that meet a tightly-honed objective. Rather than delivering a vast menu of content choices to consumers, these promotions focus on a specific subset. That allows you to hone your campaign and create a stronger connection with your audience. The more refined your offer, the easier it is to appeal to your market.

How Radio Promotions And Entertainment Promotions Work Together

Radio has traditionally been reserved for promoting artists and their labels. However, music labels, sponsors, brands, and retail giants have discovered that radio promotions offer mutually beneficial advantages. For example, you can launch an entertainment promotion that builds upon the anticipation behind an upcoming album release. As the first songs are released on the radio, your promotion can offer free downloads as a consumer incentive. Given that radio stations serve limited geographic areas, your entertainment promotions can target specific cities, improving the refinement of your customer database.

Connecting With Your Audience Through Entertainment Digital Promotions

The world is moving at a faster pace than ever. People are consuming content with their laptops and mobile devices in ways that were unimaginable a few years ago. While many companies seem intimidated by the shift, this new landscape has yielded exciting promotional opportunities. Entertainment promotions leverage this new paradigm and bridge the gap between your brand and your customers. You can form a unique connection with your audience by building upon the popularity of movies, music, video games, and other entertainment content.

Digital entertainment promotions allow you to exploit an inexhaustible pool of licensed digital content. They are an ideal platform from which to connect with your target audience, build brand exposure, and dramatically increase customer loyalty.