Category Archives: Entertainment

How to Book Entertainmen

There are many inexperienced corporate entertainers out there and booking the best ones for your corporate event can be a challenging experience. Booking a motivational speaker or comedian who has generic experiences and no real unique message to pass on can be de-motivational for your audience. Many bad motivational speakers use their achievements in the work place which they embellish to inspire others and that’s it. Audiences can see through this and are usually unimpressed. To ensure that you find good entertainment follow some simple advice and avoid generic inexperienced entertainers that will more than likely have a negative effect on the audience than a positive one.

Planning early is necessary as the best corporate entertainers are often booked in advance. It is important to know the theme and type of entertainment you want as soon as possible as this will dictate the type of corporate entertainment you hire.

Once you have established the theme and focus of the event make a short list of the entertainers that will fulfill this. Briefing all the entertainers thoroughly is essential for them to tailor their material to suit the focus. Good corporate entertainers know how to match their material to the brief established. The brief should also include information about the audience which the entertainer is going to address. This could involve the company overview, the level of the participants in the company and any deficiencies which need particular attention. There is no point telling people things they already know.

Meet the entertainers in person is crucial. You will be able to establish in the meeting the level of professionalism of the entertainer, their attitude and whether this will fit in with the corporate culture as well as their likeability. Good entertainers are able to establish rapport immediately and make the audience like them. Likeability and attitude are important as it will determine how the audience will accept and connect with the entertainment.

Ask for references and level of experience. The corporate entertainer you choose should be a full time entertainer and should have performed at events like yours in the past. They will be able to supply you with a Demo of their work. Don’t be afraid to also request a dry run through before the event to make sure that the presentation meets the purpose for which it was intended. At the dry run through you should be able to suggest and make changes to the material.

Remember that people usually have a short attention span and can easily get distracted or bored. An experienced entertainer knows how to keep the audience engaged and also wanting more. A good presentation usually lasts between half an hour and forty minutes. Any longer will certainly make the audience distracted. If the entertainer has a longer presentation then they should present it in multiple parts as to ensure that the audiences, interest are maintained.

Stage craft is extremely important in corporate entertainment, as everyone wants to feel that presentation is directed at them. Experienced entertainers know how to work the stage. They know how to walk in and to command attention and are experts at keeping the audience on point and the crowd under control.

Why Use an Entertainment Agency

Have you experienced getting nuts about choosing the right entertainment for your event, getting in touch with each contact person, or even having last minute arrangements because of trouble experienced by the people you hired? If you are tired of going through that again, or you never want to have that experience, consider seeking services of an entertainment agency.

An entertainment agency is a company in which you could choose what entertainment you would want for your event. If you plan to have a company picnic, you may want to rent some of their rides and booths, or if you want to have comedians, variety act performers, and speakers, you could book through them.

So, how exactly will a deal with an entertainment agency works? Companies like these are a great resource of entertainment for any kind of events. You can ask for ideas and hire comedians and entertainers from them, or you may want to rent carnival rides and game booths. The other way is for you to tell them the details of your event, the theme, what kind of audience, the size of the event, venue, and other pertinent details, and then add your ideas and criteria as to what performers you would like to have. In this case, you would just have to wait. They will be the one to pick the best and most appropriate entertainers for you.

Why is using an entertainment agency advisable? First of all, they have access to many forms of entertainment. Good entertainment agencies have established good relations with a lot of comedians and entertainers. They have a list of good comedians and are capable of bargaining with their fees and other expenses. These agencies, therefore, can be cheaper compared to personal booking of entertainers. Another thing, entertainment agencies are very careful of their reputation. You can trust them to give you the best possible forms of entertainment and performers as they know that your reputation as an event organizer will reflect their own reputation.

Aside from being ensured of a quality service being given to you, a good entertainment agency is a friend to many busy individuals who try hard to include the many responsibilities of organizing an event. If you have tried heading, or at the least, being part of a committee who is assigned to organize events, you would agree when I say that the whole process could just be tedious and time consuming. Entertainment agencies are best known to make that process hassle free. You just have to choose what company, and you have no need for many phone calls and searches through the yellow pages.

So there you have it, reasons why using an entertainment agency when planning events have been given. Keep in mind that these agencies work to give you the best entertainment you will need without consuming your time, and without giving you a headache.

Entertainment Web Templates

Entertainment industry is on high and it will remain high and growing at a faster pace. The daily hustle bustle is eternal in human life. To divert the attention or to get a few minutes of joy, people like to be entertained. Here our subject of discussion is entertainment templates and how these can be used more effectively to keep people engaged online with entertainment. There are no exact features for entertainment web templates.

Now let us see some of the unique features that can easily be presented in entertainment templates. These features make the entertainment web templates worth entertaining.

  • The use of color and graphics in the entertainment templates need to be dazzling and attractive. The colors attract the visitors. At the same time graphics must mach the color effects and visually draw attention.
  • The layouts of all entertainment web templates need be to out of conventional structure. People get bored to see the conventional website structures. They may not be able to differentiate the entertaining site with other sites, if the structure is almost the same.
  • Dynamic effects in different parts of the templates will draw the attention. A flash header or small JavaScript (may be 3D) effects in different parts of the entertainment templates will draw the attention towards a site.
  • Top and best of services must the get best position to be highlighted in entertainment web templates. With news panels, event calendars or any means people must know what is entertaining with your service!
  • There has to be place for videos and media players, these are engaging. If there is places in the entertainment templates for these things, people will find the site worth engaging. You could also ask them to be members of your site for using these applications.
  • The entertainment web templates should also provide provision for showing advertisements. This not only lets you earn some money, people get to know about the related services. You can also display your related business there.
  • There should be option to highlight the free services in entertainment web templates. Generally all entertainment sites have some free service, download options. In the entertainment templates these need focus.
  • The overall entertainment templates have to be user friendly. Users should effortlessly come across everything they need from you. They should be allowed to search, register, browse through category and everything easily.

These are the common yet must present features for the entertainment templates. Needless to say, that the templates will be completely customization friendly, compatible to any programming need, and SEO friendly too. If you can get all these features in the entertainment web templates of any template shop, hurry up to grab one of them. Buy excellent entertainment web templates at affordable costs. You only mind to find if the resource files (html, PSD etc) are available with the templates.

Working With An Entertainment

How an Entertainment Agency works

In addition to writing contracts, making phone calls, sending emails (sometimes 50 a day) an entertainment agent will in the first instance obtain the work, which is in fact, their main role. This has never been so difficult since the post war period. There are occasions when an entertainment agent spends the whole day searching for the right act. Using the example of a sole trader, an entertainment agent’s typical week 40 hr week comprises of:

40%-60% promoting the agency (front page of Google etc) 16-24 hrs

10%-30% dealing with bookings/issues 4-12 hrs

20% responding to enquiries (weeding out time wasters etc) 8 hrs

5% artist registration/maintaining a large artist database 2 hrs

5% Searching for that elusive act 2 hrs

Entertainment Agent Overheads

An entertainment agent has overheads like any business. Here is a list of some of the entertainment agent’s overheads totalling (typically £2000+/year:

• Streamline
• PayPal
• Bank charges
• General office costs – lighting heating stationary PC telephone etc
• Rent/rates
• Broadband costs
• Hosting service/domain name rental/SEO/AdWords
• Petrol – checking out artists/venues
• Membership of FSB etc
• Insurance
• Advertising – yellow pages etc
• Tax return and accounting (no cash for the entertainment agent)

Submitting your Details to an Entertainment Agent

When you submit material do it via post AND email AND text message – that will ensure that your details can be accessed at all times. When submitting pictures/recordings to the entertainment agent supply as many as possible, up to 10 examples is okay, and let the agent make the final choice regarding representation. Most recordings are unusable, so if you are serious about your work leave it to the expert. A weekly/fortnightly date sheet is a good idea (It gets quieter towards the end of the week) as is a gig list on your website. An entertainment agent may use an internet pseudonym to avoid supplying key words to the public domain. There is no such thing as an agent friendly website.

The First Gig for an Entertainment Agent

Getting gigs is hard work so make an impression and don’t rely on the agent to keep getting you through the door. Don’t turn up at the gig without a wad of cards. Arrive early – it looks professional and it’s a good opportunity to break the ice. A Satnav is worth its weight in gold. Entertainment agents don’t like unnecessary phone calls in the evening, especially when their job has already been done. They may rebook because they like you rather than product.

Always discuss the requirement directly well before the booking date, it’s reassuring for the client and allows any fine detail to be buttoned down, E.g. special song, local gags etc. If two sets are required checking with client after first set is a good idea. Adopt a flexible approach. An entertainment agent can’t get work for everyone and will always have their favourite artists and they are not necessarily the most talented but could be the most flexible.

Also remember that the first entertainment agency gig is very important but high risk, so it may not be a big earner. However if all goes well you have initiated what could be a fruitful relationship. If the agent comes along to see the act ask for feedback- he is the only one who will tell you the truth when you in the “zone”. When was the last time your product was reviewed?

Pat Testing of equipment and Public Liability Insurance

This is a requirement mandatory by law and a requirement of all bookings by any entertainment agency, so don’t get caught out. It also looks professional if you can forward the relevant certificates.

How to get on with Entertainment Agents

Ask yourself why you use an estate agent and avoid outmoded clichés like, just one phone call.

The industry is becoming polarised. Established artists are working with established agents, new artists working with the newer “post internet” agents. The entertainment agent wants the service at wholesale prices with a view to competitive retail. If an agent charges:

• 15% commission – you will be one of a 1000
• 20% commission – you will be one of a 100
• 25% commission – you will be one of 10.

Treat every gig as a promotion opportunity. Not getting rebooked on the night is okay. Not getting any enquiries is questionable. It is advisable to have more than one product. E.g. a comedian can be a hypnotism, or magician/clown, an 80s band/soul, Elvis/Ratpack and so on. Make sure your product is commercial and clearly defined. No one will be looking for 6 different tribute acts in one show. Be responsive, agents don’t like answer machines or email responses more than 1 day old. Email on the move is a must have.

Types of Entertainment for Parties

When choosing the most memorable entertainment for parties, first take a look at what kind of party or event it is. Depending on the event, such as weddings, there are wedding entertainment ideas and for corporate events, there are corporate event ideas.

To make it simpler, you can divide the types of entertainment into a group. Remember, entertainment for parties and events can be considered an amusing type of activity from very passive to very interactive. For instance, group classifications are: children, group, public, private or corporate. You want to find the right entertainment for the specific group you would like to entertain for the event.

Here are some examples:

Public Entertainment

When you walk through the park or subway station in any big city, you can probably see a large range of public entertainers amusing the city’s bystanders and passers-by for any amount of money. There are all sorts of public entertainers from Jazz musicians, a violin soloist to mimes. Public entertainers flock to bigger cities because there are a large number of concentrated people in an area to hopefully make some kind of wage. On the other hand, once you make your nominal donation, you can enjoy the gifts these talented public entertainers have to offer.

Corporate Entertainment

Corporate entertainment is aimed specifically at corporate events, award ceremonies and product launches, and is usually private and by invite only. Corporate events can run the gambit scale-wise, from very intimate to thousands of people. Forcorporate event ideasthink about including live speakers or even consider booking live music for corporate picnics and charity functions.

Adult Entertainment

Adult Entertainment is not only referring to the sex industry but can involve entertainment that adults might enjoy, like live concerts, sports, theater and even other activities that might be also appealing and appropriate for kids such aswedding entertainment ideas.

Live Entertainment

Live entertainment can be broad-including all ages and encompassing many varieties of entertainment. For example, music concerts, arena sports, musical theater, plays, live talk shows and seminars-practically any other activity that are aimed to bring large groups of people together and be amused. They can be for wedding entertainment ideas to corporate event ideas.

Child Entertainment

Entertaining kids is a fine balance between mental stimulation and physical activities. That’s why clowns, magicians and puppets are usually the most popular, coupled with games and races. They can be quite enjoyable for adults as well. Live music is also a hit at children’s parties for both young and old alike.

All You Need To Know About Entertainment

The entertainment industry has been growing rapidly with time and great advancements have been made. Without entertainment, it is very difficult to enjoy your life. It is for this reason that, many devices and machines that provide entertainment have been invented. Now a days we get entertainment from cinemas, games, theatre, sports to social dances. Many legal issues have affected the entertainment industry positively or negatively and that is why the entertainment law was formed.

Entertainment law deals with the legal issues that are provided to professionals who work in the industry. It mainly deals with an area of law that entails all types of media from TV, film to internet and other legal fields connected to the industry. Therefore, any personnel joining the entertainment industry should be familiar with the law that governs him or her. Entertainment laws have been very important in the development of the industry. For instance, there are laws that help one to know what is permissible or not and that protect the interest of the media practitioner in trouble. The laws ensure that no one will take advantage of the entertainer regardless of their power or wealth. Entertainment law is put into practice by trained entertainment lawyers who also offer other benefits to media practitioners. Through the law, they will negotiate contracts on behalf of the artist and ensure that everything operates according to the contract.

The entertainment industry is made up of an assortment of legal issues, it is thus essential to hire an entertainment or trademark lawyer. However, when you are out there looking for your entertainment lawyers, you should go for the best in the market. Hiring an entertainment lawyer is not an easy task; it can be very daunting and challenging especially if you do not know where to start. There are certain tips you should know when hiring an entertainment lawyer. First and foremost, you should clearly understand your reason for hiring this lawyer from the many possible reasons why you might need this lawyer. For instance, you can hire one to negotiate a deal or to deal with entertainment property or to protect you against violations.

Before you hire your trademark lawyer you should consider their experience and other testimonials. When looking for your lawyer, you should go for an expert who has been in the industry for long time and has been able to fulfill the needs and requirements of the clients. He should also be a well-trained personnel who is also licensed to operate in the industry. You should also not forget to look at a sample of work he has done before. It is advisable that you visit more than one lawyer and come up with a list of the best so that you can be able to make informed decisions. That is why referrals from friends and acquaintances will help in your search.

Booking A Good Entertainer

There are a number of things to consider when booking an entertainer. As with any independent business, there is a variation in the quality from one entertainer to the next. Some are wonderful, some are good and some are perhaps not up to the standard you’d expect.

So how do you know which is which?

The proof is in the pudding. (yum!)

Any children’s entertainer worth his salt will not be the cheapest entertainer on the market. Yes, there are some entertainers who charge £130 for a two hour party and the price might sound fantastic. However, you should ask yourself why he values his show so cheaply?

Does anyone recommend them?

If you have found an entertainer not by personal recommendation, you should ask the entertainer if he/she has references or testimonials from parents, schools, nurseries etc.

Be wary of testimonials on an entertainers website if they appear to have been written by the website owner – I use video testimonials and independent review sites to prove mine are genuine and not written by me. Can your entertainer prove his testimonials are genuine?

What is their availability like?

A busy children’s entertainer will usually have at least a couple of slots on each weekend day to coincide with traditional eating times i.e. a lunch party (roughly 11am-1pm) or a tea party (roughly 3.30pm-5.30pm). If an entertainer is available for a 1pm-3pm party, it is usually a sign that they aren’t all that busy.

So how can I get a really good children’s entertainer cheaper?

The best thing about children’s entertainment is that the children can literally have fun anywhere and at any time – as long as the entertainer is good.

So how does this benefit you?

Well, if your child’s birthday is on a weekday, why wait till the Sunday to celebrate? If you book a party for a Thursday afternoon/early evening, for example, you are much more likely to either get a discount from the entertainer or have some freebies thrown in. In addition, as you won’t be booking at a peak time you will get your exact choice of times.

Brilliant!

Rental for halls can also be cheaper during the week, and their availability can be more flexible.

And lastly…

When looking to book any party, it seems that the norm is to book the hall first, and then look to book an entertainer afterwards. However, the hall itself has virtually no bearing whatsoever on the success of your party where, by contrast, getting a decent entertainer is essential to its success. Booking a party with a hall for a set time limits your options when it comes to good entertainment.

My advice is to book with a good entertainer before you book your hall. If possible, why not save yourself some money and have the party at home? This also gives you the flexibility of time you may not otherwise have.

Entertainment Is Best For Your Event

If you’re planning an event or researching entertainment options after a bad experience in the past, there are a few important factors you need to keep in mind.

Here’s a short guide to determining which entertainment options are best for your next event:

Think About the Type of Event You’re Planning

A new product launch has a very different feel and environment than a yearly board of directors meeting. The entertainment that you select should fit the “feel” of your event. For formal events it’s appropriate to have something more conservative and low key. Having a small singing act or magic show is going to be a lot better received than something on the “spectacle” end of the spectrum.

Alternatively, if you are launching a new product, trying to get your audience excited and “pumped up,” or wanting to bring a high level of excitement, you’ll want to have entertainment to match. A cirque-style acrobatic show, a Broadway song and dance review or a high energy industrial rhythm show would fit the bill.

Consider Your Events Timeframe

Your entertainment should be the centerpiece of one night or afternoon during your multiple-day event. If you’re running a one-day event, you’ll need to have your entertainment on that same day. When you select an event entertainment option, you need to consider how long the show will last and whether you have room for it in your schedule. It may be better to book entertainment that takes a little less time if you’ve got your attendees on a jam-packed schedule.

As you consider entertainment options, ask the corporate event entertainment experts what they suggest. Many can customize their shows to meet your existing timeframe so you can get the quality of show that you want in the time that you have.

Understand Your Entertainment Budget

Your entertainment options will be affected by your budget, so it’s important to get that nailed down as soon as possible. When you are creating your budget for your entire event, keep in mind that the entertainment can be the “make or break” part of your event plan. It’s the thing that people are going to remember the most since it normally takes place at the end of the event.

If you want to keep your audience talking – and excited to come back the following year – it’s important to create a budget for your event’s entertainment. Don’t leave your entertainment as the last item on your list. You can either get quotes from event entertainment companies and use that to create your budget, or set a price and shop around to find an event entertainment company that will work within your budget. Keep in mind that while you shop, you may need to adjust your budget to fit the actual costs of professional event entertainment.

Find Something Unique for Your Audience

Entertainment has to be memorable so it’s important to find something unique. This is even more important if your event audience attends a lot of trade shows and other industry gatherings. Giving them something fresh and exciting can really make a difference in their appreciation of your event and their attendance next year.

Thinking outside of the box and trying something beyond a typical comedian or keynote speaker can pay off in the long run.

Why Not Hire a Children’s Entertainer

Entertainers

There are many children’s entertainers in Leeds and the surrounding areas, you just need to do a quick Google search for “Children’s Entertainers Leeds” and you’ll have more than enough to choose from. There are clowns, magicians, fairies and pirate themed event organisers that specialise in entertaining for kids parties.

Just a couple of the best in the North West (and East):

JingJangJooJong – The crazy couple who create a magical alien world to entertain with.

Make a Wish Entertainment – Specialising in fairy-tales for children

So if you’re struggling to think of something to do, just hire an entertainer, most of them are members of Equity so they are quality performers. Make sure they have public liability insurance however so that any little injuries from the activities are fully covered and you have nothing to worry about. You may also wish to check for CRB clearance which many of them advertise having.

Equipment

Is it a dance, a do, a ball, a shower? Whether a birthday party, surprise party, or a calm British tea party, there’s some equipment you should make sure you have!

The things below aren’t always needed, but they usually are, and are always good to have in-case that 1 guest requests them:

  • Plastic cups (because if it goes outside, it’s best not to have glass)
  • Plastic cutlery (for the same reason as above, but also because you can throw them away and don’t have to wash them up!)
  • Paper towels (because someone will spill something… somewhere.)
  • Plasters (even plastic cutlery can cut!)
  • Bottles of water (for exhausted kids, and intoxicated adults!)

They are the basics, and obviously if you’re catering for a certain type of party you’ll need your niche products, kids parties normally always have balloons, don’t forget the helium, or even easier just buy pre-filled balloons, that way you don’t have to blow them up, it can take a lot out of you. For themed parties the entertainers sometimes provide costumers for the kids or something to help them feel more involved, however it will be worth checking with them before-hand and if not maybe rent outfits or just one token piece (pirate hat/eye-patch) to give to the kids it really enhances the atmosphere. You can usually haggle with outfit stores as they don’t really have set prices, so go in hard and say that you’ve got a party for 20 kids and need 20 outfits can you have them for £10 each! You may just get lucky.

Things to look out for!

Equity, Public Liability, CRB Check

There are some things that set some entertainers apart from the others. They don’t necessarily mean they’ll be better, but they do mean that the person has taken the extra steps of professionalism in entertainment, insurance, and safety.

Logos to look for on websites:

1. Equity membership logo: Being a member of Equity, the professional performers and creative practitioner’s institute, usually guarantees that the entertainer has been classically trained, or at least displayed a high level of performance ability and professionalism. Again this doesn’t absolutely mean that they’ll be better than someone whom isn’t a member, however it’s always a nice reassurance, as there’s nothing worse than having an entertainer turn up who’s not… entertaining, especially when there’s a tough crowd, amateurism really shines through and can make the situation very awkward.

2. Public liability insurance: This is probably the most important if you have more than a few children being entertained. There are so many little things that could go wrong, from a tip over a speaker cable, swallowing a popped balloon, damaging the entertainers or the clients equipment. But if someone has liability insurance at least you know that any injuries to your loved ones are fully covered, and it stops the “who’s fault was it” debate and saves people a lot of money.

3. CRB Checked: This is the least important of the three, but it does show that they have gone another extra step to prove that they’re suitable to work with children and in sensitive situations. It doesn’t really reflect the entertainment value, and there’s generally no risk to children at parties when the adults are still there supervising, however it is another nice reassurance if they do have it.

The Psychology of Entertainment

On the private and public forms of entertainment and the psychological mechanisms in entertainment

Entertainment has many dimensions and could be personal/private or more general and public forms of entertainment. When we play with our mates that is a personal form of entertainment and when we sit and watch a movie on the screen that is a more general form of entertainment as we are sharing the experience with many others. There are some differences in our perception of private and public forms of entertainment as personal entertainment will always be based on personal experiences, our personal worldview and will be determined by personal interactions.

The more general and public forms of entertainment are less interactive and there seems to be this basic contradiction as all personal forms of entertainment are more interactive and public forms of entertainment are more personal and private. This scenario has been changing with television programs increasing audience participation in the program however interaction patterns between entertainers and viewers in any public entertainment scenario remain within strict limits and boundaries.

Entertainment takes us to a different world and feeds our need for fantasy and an escape from real life. This is especially true for entertainment that is more public or provided by the media and entertainment provided by films, theatre, music, and all forms of creative art. Films and theatre transposes us to a world of fantasy and grabs our attention so we remain engrossed as almost a part of this alternative reality. Entertainment could also be in the form of magazine stories and gossip or even celebrity culture and the psychology of entertainment could also explain the extreme craze of celebrity culture that we have in the modern world.

Celebrities seem to open up a world of fantasies and for some people knowing every move of celebrities could bring immense satisfaction as it would almost mean participating in fantasies. Fantasies help in overcoming frustrations and serve as therapeutic as they aid in the escape from realities of life. Real emotions and real life are stressful and entertainment helps us to move beyond real life and moments of stress to participate in fantasies that are soothing as we do not have to be directly involved in these fantasies and yet as spectators we can still participate in a tacit or passive manner.

Participation in any book, film or creative art is almost like sitting on a reclining chair that has the technology to soothe your muscles while you relax. In the case of entertainment we participate almost in a passive manner and although we may be very alert and awake in the process of watching a movie, entertainment gives us the illusion of non participation as we don’t have the opportunity to get voluntarily involved in the scenario. Anything that gives us some form of pleasure could be considered as entertainment although entertainment could also give us pain as when we cry when we get emotionally involved with characters while we watch a movie.

Entertainment could trigger emotional involvement and emotional reactions such as happiness, sorrow, anxiety, fear and despite these strong emotional participation, there is little or no physical activity necessary on the part of the viewer. This active-passive process is the main attraction of entertainment as entertainment enables us to be both active (in terms of emotion) and passive (in terms of physical or voluntary mental involvement). Entertainment means like films are influential yet they influence subtly rather than aggressively and this subtle influence seems to work better on the human mind than any aggressive forms of influence. We see work as duty and entertainment as pleasure although both involve some form of emotional involvement. Work at the same time requires voluntary participation, decision making and physical involvement along with emotional involvement.

Yet why is work perceived as something heavy and entertainment as methods of relaxation? The answer is unpredictability. In case of entertainment, in most cases we may not even know what to expect from a movie or a music video. This unpredictability triggers our interest as we are unable to predict what emotional states would be evoked during this mental adventure. Entertainment is usually a form of mental and emotional adventure. In cases where we do know what a movie is about, it is the feeling of emotional familiarity that drives us to experience what we already know. Suppose a video game gave us a pleasurable feeling or evoked aggression and competitiveness in us, we go back to feel the same emotion as it was pleasurable or exciting. Stretched too far these forms of entertainment could easily become addictive.

Coming back to the distinction of work and entertainment or play, work involves responsibility and despite the emotional involvement in entertainment, apart from being a passive participant, we do not have to be responsible for anything, there is no problem solving or decision making and that is how entertainment in all its form is so pleasurable as the right brain activities of decision making and the cortical regions of the brain are not activated completely yet the pleasure sensations and emotions such as the hypothalamus and left brain activities are usually activated so we tend to associated entertainment with emotions rather than problem solving and decision making.

We humans are rational beings and yet emotions still seem to rule our lives and form the core of our existence as emotions still draw us to do things that may be irrational. Entertainment being primarily emotion provoking rather than reason provoking has a major impact on people’s lives. Appreciating any forms of entertainment could switch from the stages of interest to emotional involvement and finally addiction. The celebrity culture is a direct result of the last stages of appreciation for entertainment.

An interest in celebrities comes from emotional involvement with characters in movies and there may be substantial lack of differentiating fantasy and reality so fans of celebrities are more in love with the characters these celebrities play or the traits they project rather than the personality of celebrities. The celebrity culture seems to take people to a persistent fantasy world and individuals are seen as discussing all aspects of celebrities from their shoes to their hairstyle to the cars they possess. This sort of culture could however be explained with individual need to escape reality and identify with someone in a fantasy world and would be an important element in the study of fantasy.

The study of entertainment brings out many psychological aspects of active-passive participation in emotional or mental adventure and these could be

1. Identification – Viewers often identify with characters in movies or figures in art and this strong identification helps explain the value of entertainment. Young children have seen to imitate film stars as they begin identifying with movie characters.

2. Fantasy – Entertainment feeds on the need for fantasy in people and provides an escape route from the real world. Addiction to entertainment could be the basis of reality anxiety in people.

3. Projection – Individuals tend to project their own emotions or state of mind on to a painting or a song and could derive pleasure from this

4. Regression – Entertainment could often remind individuals of their past or a part of their own life they may have forgotten and in some cases bring out the child in them. For example when older people enjoy video games, it brings back their childhood and they may become addicted to this sort of entertainment.

5. Sublimation – Entertainment is also a form of sublimation of our impulsive desires and this especially true when we participate in entertainment as in the interpretation of art

6. Displacement – In non participative and passive forms of entertainment, individuals tend to escape from reality and displace their emotions from real people to characters in movies. For example a teenager in love with a girl whom he cannot attain may fall in love with a character of a movie who may have similarities with his dream girl.

All of the above processes are ego defense mechanisms delineated by Freud and the interplay of so many defense mechanisms in entertainment suggest that entertainment is more than simply a source of pleasure and could trigger complex psychological processes in the human mind. More research would be required in this field of psychology for a complete understanding of the advantages or disadvantages of entertainment in modern society.